Amazon Has A Fake Book Problem

THIS IS REALLY IMPORTANT TO READ IF YOU UTILIZE AMAZON.

David Gaughran

Fake books – powered by clickfarms – are gatecrashing Amazon’s charts. And despite being aware of the issue for well over a year, Amazon has failed to resolve it.

If you look at the Kindle Store Best Seller charts right now, and click over to Free Books, you will see that the Top 20 currently has five suspicious-looking titles.

None of them have reviews. All were published in the last week. They have no Also Boughts – meaning they have had very few sales. Each of these titles are around 2,500 pages long, seem to have duplicated content, and are enrolled in Kindle Unlimited.

What is going on here?

For over fifteen months now, scammers have been raiding the Kindle Unlimited pot using a well-worn trick. They usually pilfer the content first of all – often by stealing an author’s original work and running it through a synonymizer – and…

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To ISBN or Not ISBN.

Self publishing? Need an ISBN? CreateSpace will give you an ISBN for FREE! Woo hoo!

But wait, if CreateSpace or other POD’s give me an ISBN (International Standard Book Number) – what’s the drawback? ISBN’s assigned to you by CreateSpace are “CreateSpace Assigned ISBN’s”. In other words it’s a place holder used only within Amazon marketing matrix.

But there are some options if you use CreateSpace:

  1. The option above, CreateSpace Assigned ISBN
  2. Custom Universal ISBN (for $99)
  3. Or you can provide your own ISBN purchased from an ISBN broker

Holy Crap…$99! That’s expensive…isn’t it? Actually for a universal ISBN, no – it isn’t. Arguably, the top ISBN broker is a company named Bowker. They sell a single ISBN for $125. The feature that most people use at Bowker is their group purchase option. They sell ten ISBN;s for $295, 100 ISBN’s for $575 or 1000 ISBN’s for $1500.

Why spend the money?

Here’s why.

  1. With a CreateSpace (or other POD) you are not the publisher, they are. Your book may immediately be disregarded by bookstores and potential reviewers as a vanity press project. I know when I was shopping my novel around to book stores they wouldn’t consider it if it had a CreateSpace ISBN.
  2. If you own the ISBN, you can move your book to a different printer if needed. Let’s say sales start taking off and you want to have copies on hand for book signings, you will have to pay CreateSpace the retail value for books. You cannot move it to a private printer for a run of prints to stock your book fair, book signings or public events. You will need to pay Amazon for your book!
  3. Lastly, buying your own ISBN’s means your book is listed with many retailers, libraries, Bowker Books In Print, Bookwire, as well as online services like Google Books, Apple’s iBooks, Chegg and the New York Times. Having your own ISBN gets your book OUT THERE!

So with my first novel coming out next month, I’m going to purchase ten ISBN’s. If anyone associated with IntrovertPRESS wants their own ISBN I’m happy to share. I would even be open to pooling resources or using crowd-sourcing to raise fund for ISBN’s. If you use your own ISBN, you can use IntrovertPRESS as your “publisher” so it looks like you are a traditionally published book.

We’re an author-netowrking site…let’s network!

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Even Carrie Had a Prom Date

The origin of IntrovertPRESS is a selfish one. Upon completing my novel and not having a traditional publishing contract I was faced with the Indie Author conundrum:

  1. I wrote a book
  2. I now want to sell the book
  3. Commence bashing head into desk

It’s a bit like getting yourself all gussied up on a Saturday night and then hoping a date will materialize at your door.  It is infuriating, even Carrie had a prom date.

So I created IntrovertPRESS to accomplish a few things:

  1. Make me feel like I’m actually DOING something to market my book
  2. Give my book a traditional publisher feel
  3. Create a network to put my book in front of buyers
  4. Garner a peer review of my novel until I land a qualified industry review
  5. See #1

In addition, I’m going to purchase my own ISBN so I can put my book on local bookstore shelves. The local paper has agreed to do a book review of my novel, so — assuming it is positive — my book will have a local push. If anyone else is interested in purchasing ISBN’s for their work, the costs are far more reasonable when you purchase in bulk:

  • $125 – 1 ISBN
  • $250 – 10 ISBNs – if IntrovertPRESS buys 10, super cheap to IP members
  • $575 – 100 ISBNs – super cheaper here!
  • $1000 – 1000 ISBNs – super cheapest…ISBN’s all around bartender!

Apparently buying ISBN’s is like buying mayonnaise, the 5 gallon vat of condiment is cheaper in bulk — and so it goes for literary birthmarks.

Respond if you are interested in joining our band of merry authors.